Volvo expects to export 1st Chinese automobile to American market within this year

Chinese auto enterprises have made great efforts to export automobile made in China to America but strict discharge policy and authentication standard are the biggest obstacles for Chinese auto brands. At present, Geely auto group is expected to realize this dream by purchasing Sweden auto brand Volvo. As foreign media report, Volvo auto is preparing to export automobiles made in China to America on a large scale and will be 1st auto enterprise to do this.

The senior vice president of marketing, sales and service in Volvo auto group, Alan Weiser told reporter the model exported to America is S60L which is being sold in Chinese market. The model is manufactured in Volvo base in Chengdu.

Alan Weiser said S60L received excellent feedback from American distributors so they use this model to develop American market. Volvo hopes to realize its global renaissance by this model which has good public praise in local market. American market was biggest market for Volvo auto. According to public data, the sales of Volvo auto in China were 61,000 in 2013, increasing by 45.6% on year-on-year basis and the sales in America declined by 10% on year-on-year basis, reached only 61,200. Volvo hopes to reduce the cost in American market by exporting automobiles made in China to America. Some points of view think Chinese low cost and scale production are helpful for Volvo auto’s cost control and renaissance in American market.

Alan Weiser says American & Chinese markets are both important for Volvo and will help us to reach the global sales goal of 800,000 in 2020. He also says Volvo will expand the distributors in American market and increase the support for distributors. Volvo auto also considers to export spare parts with low cost to American market.

Auto analysts think exporting Volvo automobiles made in China to America is helpful for not only global strategy and performance renaissance, but also public praise of Geely auto in America. Jeff Schuster, the analyst in LMC Automotive points out this is a small step for Chinese auto industry to become global player and also a aggressive attempt. Those cars exported will be examined strictly in order to meet American and global standards.

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This is the only chance Geely will have to make a good first impression in the global marketplace. So why export a model made in a factory without a track record for quality? Why not first give Volvo Chengdu a chance to distinguish itself by winning some quality accolades in China?
It would be a pity to see Geely Volvo fall on its face… Hyundai did.