GWM sold total 625,000 cars in 2012, up 28% compared with 2011. 100,000 cars are exported.

GWM targets sales number of 700,000 for 2013.

Great Wall’s sales increase 28% in 2012

Great Wall sold a total of 624,602 vehicles last year, Gasgoo.com (Chinese) reported today, citing the manufacturer’s recently released annual performance review. The figure, which is 28 percent higher than the amount sold in 2011, means that the manufacturer has met its target of 600,000 vehicle sales for theyear. The Hebei-based manufacturer’s sales in December totaled 68,000 vehicles, equivalent to year-on-year growth of 29 percent.

2012 saw most automobile manufacturers’ sales increase only slightly. As such, Great Wall’s performance was especially strong. 2012 sales of its three subsidiary brands, Haval, Wingle and Voleex, grew 71 percent, 12.7 percent and 2.8 percent, respectively. The manufacturer’s exports also increased 16.1 percent to a total of 96,465 units.

Great Wall aims to sell 700,000 vehicles this year. Commenting on the sales target, Shang Yugui, head of the manufacturer’s media relations, remarked that “the present automobile market is fiercely competitive and requires both self-awareness and sharp understanding of surrounding circumstances.” He also emphasized that the manufacturer will not rely on pricing schemes to achieve the sales target, but instead focus on improving vehicle quality and brand image.

Great Wall Motors Vice President Dong Ming has previously announced that, in response to strong sales it has made, the manufacturer will begin marketing the Haval SUV brand more independently. According to Mr. Dong, Great Wall should announce the new brand at this year’s Shanghai International Automobile Industry Exhibition. The Haval brand will make use of both Great Wall’s existing dealership network and a brand new independent one in order to sell its vehicles. The manufacturer also has plans to further diversify its Wingle and Voleex brands.

网易汽车1月8日综合报道 1月8日,长城汽车公布了2012年销量情况,据数据显示,长城全年销62.5万辆,同比增28%,超60万年销量计划。12月销6.8万辆,同比增29%。长城汽车商玉贵称:“当前汽车市场群雄并起,既要自知之明、又要知人之智,计划实事求是,2013年目标70万辆,继续做全做精完善产品品种。”对于长城汽车未来的销量目标,他在微博中给出了主要应对措施“坚持不涨价不降价不压库不冲量,保质重内秀,提升感知价值。”

2012年的汽车市场整体表现被称为“微增长”,而长城汽车在2012年表现突出,旗下三大品类哈弗、轿车、风骏皮卡同比增长71%、2.8%、12.7%。

长城汽车股份有限公司副总裁董明此前在接受采访时也明确表示,由于哈弗系列现在在市场上的各方面条件都已成熟,长城汽车将会逐渐把“哈弗”这个品牌分离出来。2012年的销量目标超额完成,相信在2013年的上海车展上会进行品牌公布。