Chinese new car sales in 2012 is about 20 millions, Japanese brands get now less than 10% of the total market share in China.
German cars and American GM cars take the most market share, Chinese own brands get 33% of the market share.
The major problem of Japanese brands is that they are lossing the market competitiveness to German, American and Korean cars.
数据显示，10月日系车共销售9.89万辆，环比下降38.22%，同比下降59.41%，占有率比上月下降4.55个百分点，比上年同期下降12.34个百分点。这是日系车月度销量自2009年以来首次低于10万辆，市场占有率也是有统计以来首次跌破10%。
虽然日系车企在10月开展一系列市场促销活动，但仍未能阻止跌势。上个月，在销量排名前十的乘用车生产企业中，日系品牌合资企业已完全不见踪影。其丢掉的市场占有率被自主品牌及德系车抢占。
盖世汽车网统计数据显示，2008年，日系在华国产车销量为168.99万辆，市场占有率达到顶峰，为30.2%。但此后开始持续下滑，目前已经降至历史最低点。
报告认为，日系车销量增长连年下滑是日系车企对中国汽车市场的快速增长预计不足，还受到大规模召回事件、日本地震及钓鱼岛事件的影响；此外，与车型老化、竞争力下降也有关系。
Which foreign brands sell best in China:
TURBOII030
Auto giant Toyota has seen showroom traffic and sales in China plunge amid anti-Japanese protests stirred by a territorial dispute. The fall in sales could threaten profit forecasts of the world’s largest car firm.
Toyota’s sales in China nosedived about 33 percent in September, from about 75,000 cars sold in August to just about 50,000 last month, a senior company executive told Reuters news agency under the condition of anonymity Friday.
Compared with September 2011, the world’s largest carmaker by sales so far this year, sold 36,000 vehicles less to Chinese customers – a decline by about 40 percent.
The dramatic decline in Chinese demand for Toyota cars comes after violent protests and calls for boycotts of Japanese products prompted by a row over Senkaku islands in the East China Sea. The Japanese government has bought them from their private owner last month, but China has claimed the islands to be its territory.
Toyota, which has nine production sites in China, closed its factories at the height of protests in mid-September, but is scheduled to reopen them on Monday.
However, Toyota is reportedly planning to drastically cut production in China by around 50 percent of October targets due to anti-Japanese sentiments.
According to Japan’s Nikkei business daily newspaper, Toyota would determine the production volume for the month in line with sales and inventories. The carmaker was also planning to stop exports of Lexus luxury cars and other models from Japan until November, the newspaper said Friday.
The sales plunge is expected to hit Toyota’s 2012 earnings forecasts, and will likely undermine the firm’s ambitious plan to sell one million cars in China this year.