Beijing authorities have issued a “serious reprimand” for an ongoing car exhibition that has stirred controversy for its scantily-clad models.

The Beijing’s Capital Ethics Development Office said on its website that the revealing clothing of some models at the 2012 Beijing International Automotive Exhibition has had a “negative social impact.”

The statement is believed to be referring to several widely forwarded photos of Gan Lulu, a controversial Internet celebrity, and Li Yingzhi, a BMW model, wearing a deep v-cut top and a skimpy diamond-studded dress, respectively.

China’s online community has showered the models with both praise and mockery, with some netizens saying the models have turned the event into “a breast exhibition with many famous cars.”

The office criticized the “vulgar publicity” surrounding the models. The exhibition’s organizers were asked to correct the situation on Thursday to ensure that it does not happen again.

Famous Chinese model, Li Ying Zhi stands out at Beijing Auto Show 2012 on her diamond-studded dress last week. Li Ying Zhi, 22 years-old, BMW model has become popular in numerous newspaper and blog articles after becoming an overnight star, according to reports of several international news sites on Monday, April 30, 2012.

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