[JAC Model] Heyue MPV debuted at Shanghai Auto show
Since its foray into the passenger vehicle (PV) segment, Jianghuai Auto Co. (JAC) has achieved success in this field. Last month, its PV sales reached 10,346 units and ranked No.4 in Chinese-brand PV sellers.
Shanghai Securities News reported yesterday that this year JAC has started to speed up the implementation of its PV strategy for 2009, with six platforms already established, and aims to produce and sell more than 100,000 passenger vehicles this year.
The company, previously known as a manufacturer of light- and heavy-duty commercial vehicles, entered into the passenger car segment in 2008. By introducing two new models, the Binyue (Benjoy) and Tongyue (Tojoy) the carmaker managed to break through the monthly sales level of 10,000 PVs for the first time in March.
The company is showing three new models at the ongoing Shanghai auto show. Leading the lineup is a Pininfarina-designed elegant sedan. Code-named (Heyue) B926 it is targeted at the lucrative mid-sized sedan market. JAC has also unveiled an A00-class (Yueyue) minicar and a (Heyue) B-MPV model at the show.
Boosted by the successful March sales, Jianghuai Auto plans to achieve passenger car sales of more than 100,000 units this year, including 50,000 Tongyue sedans, 30,000 Ruifeng (Refine) sedans and 20,000 Ruiying and Binyue sedans.