Geely is a Chinese car manufacturer that sells its products across a large number of brands. It not only has Volvo and Lotus in its portfolio, also Lynk & Co, Polestar and Geometry are part of the immense portfolio. Geely expands with Zeekr, a brand that, like Geometry, will only sell electric cars. Zeekr’s firstborn is this 001 and there is something special going on.
Chinese automaker Geely, owner of Volvo Cars, on Thursday launched a high-end electric vehicle (EV) brand named Zeekr, targeting China’s growing appetite for premium EVs that has boosted sales for Tesla and Chinese peer Nio.
Parent Zhejiang Geely Holding Group and Geely Automobile said last month they would jointly invest 2 billion yuan ($306 million) in the new venture, seeking to position Zeekr as a startup under Geely group, also known overseas for its 9.7% stake in Germany’s Daimler AG.
The price tags for Zeekr cars will be around 300,000 yuan ($50,000), and Flynn Chen, Zeekr’s vice president, said the brand will explore new sales and marketing methods, including allowing customers to subscribe to car-using rights and offering a stake in the company to car buyers.