BMW iX3 VS Nio ES6 at Auto China

Hands down

Motorola also had brand recognition before the age of the smartphone. the next phase of automotive industry development is the IoT of cars, basically turning cars into giant phones with wheels. this levels the playing field between legacy car makers and newly emerging ones.

BMWs brand recognition only exists in Europe. In China Nio is seen as the superior brand. Nio will build itself up in China until it is a significant producer before it exports abroad.

In a densely populated country like China, where most city folk like in high rise apartments, battery swapping is very attractive, and even gives Nio a leg up over Tesla for many buyers. For this reason Nio could do well in places like NY.