[E-Cigarette] [Smoke] Chinese E-Cig Startups Activate Survival Mode
Chinese electronic cigarette makers in the world’s biggest tobacco market
Chinese E-Cig Startups Activate Survival Mode As Industry Bids Farewell to Its Golden Age
Rising public awareness about the hazards of smoking, coupled with the growing regulation to ban smoking in public places, is opening up an opportunity for Chinese electronic cigarette makers in the world’s biggest tobacco market.
Invented by a Beijing pharmacist Han Li in 2003, e-cigs are battery-powered devices designed to simulate traditional cigarettes, though it does not contain tobacco nor work in a combustive way, but rather uses electricity to heat an atomizer to vaporize liquid that contains flavor and nicotine, which is inhaled by the user. The process of consuming that liquid is also called vaping, due to the vapor factor.