Pick-Up business getting booming in China

2019

We already knew that pick-ups in the US cannot be dragged on, but also in China the car-with-bin seems to be gaining popularity. Experts Ford and Great Wall are preparing for growing demand.

Reuters reports that pick-ups in China are becoming increasingly popular with business customers as well as with adventurous individuals, making China the second-largest US market for pick-ups in the world.

That is good news for Ford, which is doing extremely good business worldwide with these types of vehicles. Great Wall is also said to be pleased with this trend, because within the Chinese borders this is the largest pick-up builder.

Both brands let Reuters know the future ahead of pick-ups in China. Even with a global second place as the starting point, Great Wall expects the demand for the vehicles to take off in the coming years. The company plans to take full advantage of this by introducing a more private-oriented copy in addition to the existing models, without going into details. In the coming three years, another four new pick-ups will be added to the model range of the Chinese brand.

Ford is also thinking of extending the range of pick-ups, which now consists of the F150 Raptor and the globally popular, smaller Ranger. Reuters reports that Ford sold 2,500 Raptors in China last year. A small number for such a huge market, but it is nice to triple what was sold a year earlier.