GWM to build Haval the best SUV brand worldwide
Great Wall Motor to build Haval the best SUV brand worldwide
No more new car will be launched in the coming two years, saving resources to develop SUV business unit, stated Wang Fengying, the CEO of the Great Wall Motor Company.
Great Wall Motor declared its SUV strategy by conceiving high-end SUV models of Haval H8 and H9, which grand a high quality of six years life or 200,000 kilometers usage.
Domestic brands is no another name of low-end brands, stated Wei Jianjun, the president of Great Wall Motor, which indicates the determination of the company to build new vehicles of high quality.
Their existing SUV model H6 has maintained top seller for a long period of 26 consecutive months, with a record-making accumulative sales of more than 800,000 units. Its H2 SUV sold more than 116,500 units since its publication, another star model for Great Wall Motor. With the future launching of H6 6AT and H2 6AT and H6 Coupe, Haval will gain much more sales in the SUV market.
In the strategy alternation period, Great Wall Motor has to consolidate its limited resources into only one section, SUV. But the automakers stated that car section can never be given up. The company plans to build several high-end SUVs strong enough to challenge in the world SUV market, making Haval the world-famous SUV brand.
Haval H8 failed [? Not really], Great Wall needs external technical backup to win in SUV strategy
Haval H8, the newly launched SUV from Great Wall Motor, reports sales slide and other problems against great expectation of the automaker, which indicates a hidden flaw of lacking external technical backup in the mega SUV strategy of the company compared with its rival joint-ventures in China.
For more than three months of the publication of Haval H8, the model only sold 2,671 units. Although Haval H8’s even higher-end successor Haval H9 has fixed some troubles that have happened to Haval H8, the SUV strategy still couldn’t stop losing its previous glory.
Thanks to a series of movements to strengthen SUV, including the establishment of the independent Haval brands, suspending cars units for the development of SUVs, Great Wall has won the bet of focusing on SUV. The company reported overall sales of more than 20% growth rate for several consecutive years.
However, the previously preferential situation has been changed into overall downturn in Chinese vehicle market with a fiercer competition in SUV. As a domestic brand, Great Wall has taken the pressure of selling price cutting from joint-ventures, who have higher premium price and price cutting scope.
One of the most frequently worried weaknesses of Great Wall is the lacking of external technical backups. In recent years, many joint-ventures in China have been strengthen input of techniques from foreign owners, and other domestic automakers have managed to increase their technique through purchase whole vehicles manufactures and other technical platforms. Great Wall hasn’t sought for foreign technical backup.