Battle of America: Audi, BMW and Mercedes in a no-holds-barred battle for No. 1

End of 2014: BMW becomes the winner of the battle

Audi, BMW and Mercedes in a no-holds-barred battle for No. 1

The race to become as the No. 1 luxury carmaker in terms of sales in the United States has become tighter, with just 5,389 vehicles separating BMW and Mercedes-Benz with two months to go this year. BMW posted an 11-percent jump in deliveries in October to 30,602 vehicles, allowing the carmaker to log an 11-percent jump in sales in the first 10 months of 2014 to 267,193.

Boosting BMW’s sales last month was the 7 series, which posted a 170-percent surge to 1,680 sedans. BMW also saw its X5 crossover log a 57-percent jump in deliveries in October to 3,355 units. BMW of North America chief executive Ludwig Willisch said in a statement that momentum is still with the carmaker, as shown by “back-to-back monthly records” for BMW in October and September.

He remarked that new models, like the 2 and 4 series, are providing BMW a “great boost” heading into the final two months of the year. He also disclosed that they are selling around a thousand units in monthly sales of the BMW i3 after only four months on the market.

On the other hand, Mercedes logged a 5-percent decline in deliveries last month to 28,593 units, no thanks to a strong October in 2013 that was aided by the launch of Mercedes CLA. Still, October 2014 is Mercedes’ strongest month so far this year, aiding a 7-percent rise in deliveries in the first 10 months of the year to 261,804 vehicles.

Leading the charge for Mercedes-Benz was the S-Class, which grew 39 percent to 2,666 units. According to IHS Automotive analyst Tom Libby, since the gap between BMW and Mercedes was just 5,389 vehicles after 10 months, the two German carmakers will most likely use marketing tools extensively through the end of the year like offerings incentives.

He said the race to No. 1 should place a downward pressure on retail prices, which means the last two months of the year would be the ideal time for buyers to purchase either a BMW or Mercedes vehicle.

2013 Bmw 7-Series

德国豪华汽车品牌宝马公司的2014年销售量再度超越德国同行梅赛德斯奔驰,时隔一年之后重夺美国市场豪华车销售冠军头衔。

  美国汽车制造商周一公布强劲的12月销售数字,德国豪华汽车品牌宝马公司的2014年销售量再度超越德国同行梅赛德斯奔驰,时隔一年之后重夺美国市场豪华车销售冠军头衔。
  宝马汽车2014年的美国市场销售量是339738辆,有9.8%的增长,相比梅赛德斯奔驰多出9000辆。梅赛德斯奔驰在2013年击败宝马,宝马则是在更早之前两年保持了领先。宝马汽车销售量的2014年增幅也超过了5.9%的全美汽车市场总体增速。

  戴姆勒集团名下的梅赛德斯奔驰品牌2014年销售增幅是5.7%,有330391辆的总量。奔驰的美国销售量在2013年比宝马多出约3000辆。

  “美国汽车销售的节奏非常不一样(而且我们认为是无法持续的),”摩根士丹利分析师Adam Jonas在一份研究报告中表示。

  他认为美国汽车需求的增长速度,要快于经济、薪资与住房的增长率,主要是因为消费者能轻易取得信贷。

  数家企业高管近期表示,即便2015年销售成长速度料将放缓,分析师给出的温和增至1,670至1,700万辆的预估,仍然令人鼓舞。在全球其他市场放缓的情况下,美国市场若增长减速,就有可能造成伤害。

  丰田汽车的豪华车品牌雷克萨斯在2014年收窄了与宝马奔驰的差距,同比增幅达到13.7%,以311389辆的成绩居第三位。

  从2000年到2010年,雷克萨斯一直蝉联美国豪华车品牌的销售冠军,但是两个德国品牌在2011年同时超越雷克萨斯,当时的大地震和海啸对雷克萨斯的产销量有严重打击。

  雷克萨斯(Lexus)品牌美国主管Jeff Bracken周一在谈及2015年表现时表示,“无论你是预期销量达到1,670万辆,还是高一点或低一点,该行业仍然非常稳健。”

  丰田高层表示,他们保守地预期2015年美国汽车销量将为1,670万辆,但LMC Automotive等其他汽车销售预测机构预计今年销量将达到1,700万辆。

  大众集团的奥迪在2014年超越通用汽车的凯迪拉克位居第四,销售量增长15.2%至182011辆;凯迪拉克销售量是170750辆,同比下降6.5%。

  本田汽车的讴歌2014年销售量增长1.5%至167843辆,紧随其后的是日产的英菲尼迪,增长0.8%至117300辆。

  排列第八位的是同样有销售量增长的林肯。福特汽车的这个豪华品牌在数十年前曾领跑豪华车品牌,2014年的销售量虽然有15.6%的增长,但是总数仅为94474辆。