China got another new auto brand

潍柴动力股份有限公司执行总裁张泉先生

Weichai Will Produce SUV/MPV, Weichai Power Publishes Enranger Passenger Car Brand

Weichai (Chongqing) Power Co., Ltd. has published its first passenger car brand—Enranger. It is the beginning of Weichai Power passenger car.

“Enranger” brand is the first light-weight brand of Weichai Power. Up to now, Weichai light-weight product will belong to “Enranger”. It means that Weichai Power initials Weichai light-weight segment development.

Enranger Logo, English and Chinese names

The logo of Enranger likes head of bull. It means Weichai owns bull spirit. “Bull” not only means stable, tough and tenacity in China, but also means advance bravely globally.
English name “Enranger” is a combine word. “En” comes from “Engine” and “Energy”. It means power, boost. It is Weichai Power green spirit inherits, but also means Enranger brand power and walk forwards. Meanwhile, “ranger” means “knight, progressive”. And knight is sample of smart as well.

Chinese name Ying Zhi. “Ying” means ability and smart personality, owns power and sharp spirit. “Zhi” means walking forwards, keeping best to lead. Therefore, Ying Zhi means walking forward without fear, exceeding average with outstanding performance, wining with power and exploit with spirit.

Design sketch of Weichai new plant

As it known, Weichai Power passenger car plant is located in Jaingjin Shuangfu New District of Chongqing City. It takes 1,386 Mu (equal to 924 square km). Plant construction takes around 140 square km. it is expected put into operation in the first half year of 2014. The first phrase will have 100 thousand production capacities.

Weichai Power channeldevelopment focus on “3, 5, and 7”. It means that 3 key markets: Shandong, Chongqing and Sichuan. 5 important markets: Hebei, Henan, Jiangsu, Guangdong and Yunnan. 7 secondary markets: Anhui, Hunan, Guizhou, Liaoning, Shanxi, Shanxi (Differentprovince than another Shanxi) and Zhejiang. In 2013, Weichai passenger car dealer network building has covered national wide.

As it known, Weichai has three types cars research under progress. There are coded S201 small SUV, coded M301 compacted MPV and coded P80 full size upper pickup.