Maserati’s goal is to expand its global sales from 6,300 in 2012 to more than 50,000 by 2015, said Maserati CEO Harald Wester.
The UK is currently Maserati’s third largest market taking five per cent of global sales, which represents 22% of European sales. The USA takes 45% and China 15%.
The all-new Quattroporte luxury sedan brings Italian style and performance to a market for $100,000-plus cars that been dominated by German brands for years.
In 2012, Maserati sold only 630 Quattroportes and a total of just 2,730 Maseratis in the U.S. while sales of both BMW and Mercedes approached nearly 300,000.
The 3.0-liter V6 produces 404 horsepower and 406 pound-feet of torque and accelerates to 62 m.p.h. in 4.9 seconds and reaches 177 m.p.h.
The 523-horsepower 3.8-liter V8 generates 523 pound-feet of torque, hits 62 m.p.h. in 4.9 seconds and tops out at 191 m.p.h.