China being Lamborghini’s biggest market in 2011
China overtook the U.S. in 2011 to become Lamborghini’s biggest market. Lamborghini opened five dealerships in China this year, adding to 14 existing ones. When the 20th opens next year, China will have a sixth of the company’s 120 dealerships worldwide.
Most Chinese Lamborghini buyers are worth at least 100 million renminbi ($16 million) and nine in 10 pay in cash, Lee said. About twothirds are younger people aged 20 to 32 from wealthy families while 10-20 percent are older auto enthusiasts who drive their supercars mainly at the track on weekends. The remaining 10 percent don’t drive them at all.
Lamborghini sold 1.602 cars in 2011